leef
Our mission to shape a brighter future by delivering educational technology and content that empower children in their learning journey.
CONTENTS & TECHNMOLOGY

Danbi Education.

Leading K-Edtech & Smart Learning Solutions.
Better education, happier lives.

Danbi Education is a Seoul-based edtech company founded in 2016. We build safe, engaging at-home learning experiences that help children develop strong study habits and real skills, supported by teachers and a parent app. Our flagship lineup includes WINK (early-childhood smart learning), Wink Books (expert-curated reading), CATS (platform for academies), and CATS English (AI-powered English for elementary and middle school).

Our mission and vision.

  • Mission: We create happier lives through better education.
  • Vision: "I grow Danbi; Danbi grows me."

What we do.

WINK — Smart at-home learning for ages 3–8

WINK blends level-based digital lessons with printed workbooks so young learners build positive study habits—not just chase right answers. The curriculum spans five levels over roughly five years across Korean (Hangul), Math, and English, created from around 30,000 multimedia assets. Parents track progress in real time in the WINK app.
To keep children safe and focused, WINK uses a patented, purpose-built learning device (“Winkbot”) with an intuitive, child-friendly interface and built-in safeguards that block inappropriate content.Patent: KR Patent No. 10-1923418 (granted Nov 2018).
A unique WINK feature: every page of the workbooks and English storybooks is recognized at the press of a button on the device, which then provides an explanation— making independent problem-solving easier for kids.
Try WINK

Wink Books — Expert-curated reading at home

Wink Books helps families build consistent reading habits. Each month, specialists curate age-appropriate titles and provide post-reading reports to encourage steady practice.
Explore Wink Books

CATS — Integrated platform for academies & teachers

CATS is an all-in-one platform for academies, unifying teaching content (multiple subjects), tools for test prep and publication, and operations features—so educators can focus on instruction.
For academies: See CATS

CATS English — AI-powered English for elementary & middle school

Launched in November 2024, CATS English brings academy-grade curricula home, covering reading, writing, listening, and speaking. Its content includes 2,120 textbooks, 4,783 lessons, and 36,312 subsections (42,000 total units)—from early elementary foundations through high-school preparation.
The program goes beyond lectures with a mastery-learning loop (Warm-up → Recognition → Personalized practice → Evaluation & refinement) and an always-on AI conversation system. Foxly, a child-friendly character,nitiates short, level-appropriate conversations throughout the dayi and offers replay, hints, and translation when needed.
Parents can view real-time progress and conversation logs; “Nyang Points” earned on completion can be redeemed for small rewards, reinforcing self-directed learning.
Try CATS English

Global expansion.

In the second half of 2024, we localized and launched WINK in Indonesia, reflecting strong local demand for education. The service delivers customized content (English, Math, Indonesian) on a specialized device adapted to the local environment, and continues to expand based on user feedback.

Why families choose Danbi.

  • Child-safe, dedicated hardware for early learners.
  • Blended learning that sticks: videos + workbooks + daily routines.
  • Data-informed practice and mastery across subjects and levels.
  • Teacher coaching & real-time parent app for visibility and support.

Core Qualities.

  • Collaboration
    Priority of teamwork and communicationWe believe in the power of ‘us’ over ‘me’.
  • Challenge
    Desire to take on a challengeWe prefer bold attempts over stability.
  • Creativity
    A passion to think outside of the boxWe encourage inventive and creative thinking.

Core Values.

DANBI History.

  • 2024
    11.
    Launched “CATS ENGLISH”, Specialized English learning service
    08.
    Launched “CATS HOME”, an AI personalized learning service
    07.
    Established PT DANBI SOFT INDONESIA, the Indonesian subsidiary
  • 2023
    12.
    Employee count: 317 over 530 education partners
    12.
    Selected as “2023 100 Billion Won Venture Company” by the Ministry of SMEs and Startups
    07.
    Ranked 1st in Korea Consumer Satisfaction Index (Education Sector - Elementary and Middle School Learning Materials)
    06.
    Launched the integrated platform ‘CATS’ for teaching, learning and operations service.
  • 2022
    12.
    Achieved annual sales of 108.1 billion won and operating profit of 28 billion won
    12.
    Employee count: 258, over 500 education partners
    02.
    Consumer - chosen Best Brand Award winner (Preschool and Elementary Learning Materials category)
  • 2021
    12.
    Achieved annual sales of 93.3 billion won and operating profit of 30.4 billion won
    10.
    Moved to new standalone headquarters (640, Gaepo-ro, Gangnam-gu, Seoul)
    08.
    Ranked 1st in customer trust Premium Brand Award winner (Elementary and Middle School Learning Materials category)
    Ranked 1st in Korea Brand Satisfaction Index (Education Sector - Elementary and Middle School Learning Materials)
    03.
    Launched “Wink Books,” a curated book rental service
  • 2020
    12.
    Achieved annual sales of 48.5 billion won and operating profit of 9.4 billion won
  • 2019
    12.
    Achieved annual sales of 17.7 billion won
    10.
    Ranked 1st in Korea Brand Preference Index (Early Childhood Learning Materials sector)
  • 2018
    11.
    Patented learning terminal device (smart education terminal TV linkage technology)
    01.
    Launched “WINK” service, blended home learning for early learners
  • 2017
    07.
    Venture company certification
    06.
    Copyright registration of the WINK brand and 7 WINK characters
  • 2016
    05.
    Established Danbi Education Co., Ltd.